Retail Event, eCommerce Event, Knowledge Series, Conference, Exhibition & Awards in Dubai | Middle East Retail Forum (MRF) 2022
Middle East Retail Forum 2022

The Middle East Retail Forum (MRF) is a powerful aggregator of entrepreneurs, leaders, innovators and global retail trends. As the annual flagship knowledge-oriented forum that started in 2012, MRF facilitates charting out the future of retail’s blueprint in the Middle East and beyond. The forum is also a great opportunity to network with the top executives of the retail industry and learn what is relevant for the development of retail business in the Middle East.

Unfolding Retail Stories

Once upon a time, not too long ago
The desert that was MENA, had the appetite to grow
Emerging from the sands, skyscrapers rose
Across the glimmering skyline, today many conglomerates pose
Thus became the region, a shopper’s paradise
With retailers riding the growth waves and highs
At MRF 2022, let’s hear the tale
Of the leaders, innovators, and facilitators of retail

The power of storytelling is become more apparent every year, with industries across the board tapping into the art to engage, interact, and entertain. Considering human beings are hardwired to take interest in and retain stories, retailer have been capitalising on the opportunity of communicating, connecting and even selling using stories.

In line with the industry’s growing affinity for storytelling, this year, at the Middle East Retail Forum, we aim to bring to you the most impactful, powerful, inspirational, and insightful stories about consumerism, growth, innovation, and transformation. All panel discussions, roundtables, and keynotes will unfold as beautifully crafted stories presented to you by the retailers themselves. These are the untold and unheard stories of retail’s biggest leaders, changemakers, and trailblazers that will be shared for the first time at MRF 2022. Go grab your popcorns and get ready as we embark on this moving and inspirational journey of Unfolding Retail Stories!

Partners 2022

Platinum Partner

Platinum partner

Platinum Partner

Retail Tech Partner

Gold Partner

Gold Partner

Gold Partner

Gold Partner

Gold Partner

Gold Partner

Gold Partner

Style Partner

Data Analytics Partner

Independent Awards Process Observer

CRM Partner

Awards Gala Dessert Partner

Silver Partner

Silver Partner

Silver Partner

Silver Partner

Bronze Partner

Bronze partner

Bronze Partner

Bronze Partner

Bronze Partner

Bronze Partner

Bronze Partner

Bronze Partner

Bronze Partner

RFID Partner

Growth Partner

Branding Partner

Exhibitors

Exhibitors

Exhibitors

INDUSTRY SPEAKERS AT MRF 2022

Abdelrahman El Hefny
Abdelrahman El Hefny
Director - Femex For Import
Adam Docrat
Adam Docrat
Head of Information Technology - GCC - Aster Retail
Adel Sajan
Adel Sajan
Managing Director Danube group - Danube Home
Ahmed Ragab
Ahmed Ragab
Group CEO - Baraka Retail Group
Ahmed Shalash
Ahmed Shalash
Vice President - Sky Investment
Ana Elisa Seixas
Ana Elisa Seixas
Head of Marketing - ASICS
Anisha Oberoi
Anisha Oberoi
CEO & Founder - Secret Skin
Ashima Kakar
Ashima Kakar
Co-founder - BottledUp
Ashish Panjabi
Ashish Panjabi
COO - Jacky's Retail
Ayman Beydoun
Ayman Beydoun
COO - BFL Group
Basma Chaieri
Basma Chaieri
Founder - Etika Jewels
Bernhard Heiden
Bernhard Heiden
CSO & Creative Director - Interstore | Schweitzer
Charly Pruden
Charly Pruden
Co-Founder - PAWDEGA
Darine El Sabbagh
Darine El Sabbagh
MD - GOLDEN SCENT
Dharmin Ved
Dharmin Ved
CEO - 6th street
Ella Doskocilova
Ella Doskocilova
Founder - Elluna Organic Beauty
Elli Kasbi
Elli Kasbi
Founder & CEO - Elli Junior
Emilia Ohrtmann
Emilia Ohrtmann
Head of Information Technology - GCC - EMILIA OHRTMANN
Esam Hafez
Esam Hafez
CEO - Dalydress DTA Egypt
Hozefa Saylawala
Hozefa Saylawala
Director of Sales - Zebra Technologies
Ibrahim Abudyak
Ibrahim Abudyak
CEO & Co-founder - The Smash Room
Igor Demishev
Igor Demishev
Co-founder & CTO - Jiffy Software
Isobel Abulhoul
Isobel Abulhoul
Co-founder - Magrudy’s
Jacques Wessel Rheeder
Jacques Wessel Rheeder
Threads - MD
James Scott
James Scott
CEO - Grandiose Supermarket
Jamil Haddad
Jamil Haddad
Head of Sustainability - Al Bayader International
Jodie Thorpe
Jodie Thorpe
Founder and MD - Little Birdy Group
John Strickland
John Strickland
Head of Retail Solutions MEI - Board International
Justina Eitzinger
Justina Eitzinger
COO (Host) - Images Group Middle East
Khurshid Vakil
Khurshid Vakil
Co-founder - Marina Home
Kishan Palija
Kishan Palija
CEO - Geekay Group
Krishna Dhanak
Krishna Dhanak
MD - Alpen Capital
Ksenia Ternyuk
Ksenia Ternyuk
CEO and Founder - Reborn Retail
Leena Khalil
Leena Khalil
Co-founder - Mumzworld
Mahmoud Aladin Ibrahim
Mahmoud Aladin Ibrahim
CEO and Founder - Egypuppy I Mokai I Bekky Barber
Mark Tesseyman
Mark Tesseyman
CEO - LIWA Trading Enterprises
Mark Thomson
Mark Thomson
Retail Director EMEA - Zebra Technologies
Mete Guney
Mete Guney
Executive Vice President, EEMEA - Mastercard Data & Services
Mohamed Galal
Mohamed Galal
Chairman & MD - TSM AlSanad
Mohammad Alhawari
Mohammad Alhawari
Founder & CEO - Feel Good Tea Co.
Mohammad Iqbal Alawi
Mohammad Iqbal Alawi
Board Member & CEO - Red Sea Markets Company
Mohsen Ahmad
Mohsen Ahmad
CEO - Logistics - Dubai South
Mouna Abbassy
Mouna Abbassy
Founder & CEO - IZIL Beauty
Mustafa Khanwala
Mustafa Khanwala
Founder & CEO - MishiPay
Nada Alawi
Nada Alawi
Founder & Creative Director - Annada
Nadine Benchaffai
Nadine Benchaffai
CEO - Abfab Foods
Naim Maadad
Naim Maadad
Chief Executive & Founder - Gates Hospitality
Nawal El Masri
Nawal El Masri
Founder and CEO - Exhale
Nick Vinckier
Nick Vinckier
Head of Corporate Innovation - Chalhoub Group
Omeir Kalsekar
Omeir Kalsekar
CEO - Omniscent, Head of Sales - Rasasi Perfumes
Phillip Smith
Phillip Smith
Group Digital Director - Kamal Osman Jamjoom Group
Ronny Froehlich
Ronny Froehlich
Co-Founder - GOLDEN SCENT
Sayed Habib
Sayed Habib
Director - Business Development, Franchise and E - Commerce - Danube Home
Sharique Khan
Sharique Khan
GM Retail - Rasasi Perfumes
Sowmya Iyer
Sowmya Iyer
Founder & CEO - DViO Digital
Sudhir Syal
Sudhir Syal
CBO - Lenskart
Tapan Vaidya
Tapan Vaidya
CEO - PJP Investments Group
Thomas Lundgren
Thomas Lundgren
Founder - THE One
Tom Harvey
Tom Harvey
General Manager - Commercial - Spinneys
Toufic Kreidieh
Toufic Kreidieh
Founding Partner and CEO - Brands For Less
V Nandakumar
V Nandakumar
Director Marketing and Communications - LuLu Group International
Walid Hajj
Walid Hajj
Co-founder & CEO - Lavoya Group
Yousef Almawy
Yousef Almawy
VP - Retail - Adyen
Zahra Abdalla
Zahra Abdalla
Founder and Creative Director - Zahra’s Kitchen & Cooking with Zahra
Zeina Akkawi
Zeina Akkawi
Publicist and Founder - PAZ Marketing
'Middle East Retail Forum 2022 will Feature'

Participating Companies
200+
Speakers
75+
Delegates
300+
C-Suites
53%
VPs/Heads
28%
Senior Managers
19%
RetailME Awards 2022

Celebrating retail Excellence

The Images RetailME Awards are more than just about winning in a competitive retail market like the Middle East. Serving as a motivational platform, the awards will recognise Retailers/ Technology partners that can demonstrate delivery of outstanding customer experiences to customers across all channels via best practices in tech through the retail value chain.

The 2022 entries for Images RetailME Awards are now open. If your retail company or brand attained some creditworthy performance numbers and/or raised the bar with outstanding innovation and pioneering initiatives during the past year, nominate your brand now to be counted among the region’s retail stars.

Partnerships

Top 5 reasons to sponsor
  1. Promote your products and service offering to make your brand top of mind

  2. Get quality face-time with 10+ hours of dedicated networking

  3. Source intelligence to help your clients

  4. Become a provider of choice in the Retail sector

  5. Demonstrate your thought leadership to key decision-makers

Showreel

CONTACT US

Partnership Opportunities:

Justina Eitzinger
+971 50 841 9750
partnerships@imagesretailme.com

Awards & Delegate Inquiries:

Michelle
+971 44467555
michelle@imagesretailme.com

Wasif Ahmed
+971 50 612 3015
wasif@imagesretailme.com
Shruthi Nair
+971 52 479 8923
shruthi@imagesretailme.com
Kiran Shetty
+971 58 235 7464
kiran@imagesretailme.com
Manoj Paul Selvan
+971 50 687 8651
manoj@imagesretailme.com
ADVISORY BOARD

Ahmed Ragab
Ahmed Ragab
Group CEO - Baraka Retail Group
Ashish Panjabi
Ashish Panjabi
COO - Jacky's Retail

Ashish Panjabi is the COO of Jacky’s Business Solutions. Panjabi also runs Jacky’s Retail LLC, which operates Samsung Brand Shops across the UAE and is a partner in Cutting Edge Solutions FZE. He is a board member and president-elect for the UAE Chapter of TiE (The Indus Entrepreneur), where the focus is on fostering entrepreneurship through mentoring, networking, education, funding and incubation. He is also involved in various mentorship activities, as a Tech Mentor at in5 Tech and at Techstars, which is a seed accelerator. Panjabi is also a board member of the Dubai Computer Group, which represents the interests of the computer industry in Dubai and is formed under the auspices of the Dubai Chamber of Commerce and Industry. He is currently a member of the Young President’s Organization (YPO) MENA One Chapter as well as a member of the Advisory Board for RetailME and MRF.

Isobel Abulhoul
Isobel Abulhoul
Co-founder - Magrudy’s
Kamal Jamjoom
Kamal Jamjoom
Chairman - Kamal Osman Jamjoom Group

Kamal Jamjoom is the owner and chairman of Kamal Osman Jamjoom Group LLC. Jamjoom graduated from Lanchester University, UK with a BSc in Production Engineering following his schooling in Saudi Arabia and Lebanon. In 1987, Kamal Osman Jamjoom Est. (KOJ) was founded and is now a multi-channel retail group with operational headquarters in Dubai and regional offices in all the Gulf countries. The Group today has eight main chains of stores – Nayomi, Mikyajy, Mihyar, Nayomi Beauty Salon, Nayomi Abaya, The Body Shop, Early Learning Centre & Neals Yard Remedies. KOJ owns and operates 698 stores across the UAE, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait and Morocco. Over the years the company has now become a franchisee, franchisor and own brand channel organisation. This depth of skills and knowledge allows for rapid deployment of strategies and tactical initiatives. The Group employs over 2000 staff through six countries. Jamjoom is a member of the Advisory Board for RetailME and MRF.

Khurshid Vakil
Khurshid Vakil
Co-founder - Marina Retail Corporation

Khurshid Vakil is co-founder of Marina Retail Corporation, under which Marina Home Interiors retail chain operates. The avant-garde lifestyle & home décor company, headquartered in Dubai, operates its large format stores across most Middle East markets, North Africa and the sub-continent. Born in India and having lived and worked in Switzerland, Spain and the UAE, Vakil understands cross-cultural influences that can be vividly seen coexisting in his company’s corporate culture and design harmony of the product mix at Marina Home Interiors. Vakil remains at the forefront of Marina Home’s expansion and brand building strategy with a vision to take the brand forward globally through company-owned operations and franchise licensing. He ensures Marina Home’s philosophy is clearly visible at its each leap of development, strategic approach, external interface and in its internal environment thus helping create tremendous passion at workplace, while bringing in global accolades for the organisation. Vakil is a member of the Advisory Board for RetailME and MRF.

Marwan Moukarzel
Marwan Moukarzel
CEO - Fawaz Alhokair Fashion Retail

Marwan Moukarzel is the CEO of Fawaz Alhokair Fashion Retail, a leading fashion retail group in Saudi Arabia. At Fawaz Alhokair Fashion Retail, Moukarzel oversees all facets of the business, across all operating territories. He drives growth and maximises value for shareholders, brand owners and customers, pivoting the company to new heights of success. Prior to joining Fawaz Alhokair Fashion Retail, Moukarzel served as general manager of AZADEA Group. Under his leadership, AZADEA Group witnessed immense growth, entered new markets and fostered strong relationships with brand owners and major real estate developers. Prior to taking on this position, Moukarzel also served as the deputy CEO and CFO of the company. With over 25 years of professional experience, he has held various other positions – including external auditor with Deloitte (Abu Dhabi) and Ernst & Young (Lebanon) and head of internal audit for a major retail and wholesale operator in Qatar. Moukarzel is a certified public accountant (US), certified internal auditor (US) and holds a Bachelor Degree from Notre Dame University (Lebanon) and an Executive MBA from INSEAD.

Mishal Al Hokair
Mishal Al Hokair
Deputy CEO & GM – Entertainment - Al Hokair Group

Mishal Al Hokair has the direct responsibility for the family entertainment centres’ performance within Saudi Arabia-based Al Hokair Group. He took full operational responsibility for the entertainment division after gaining considerable experience as deputy CEO & vice president for marketing of the Al Hokair Group. In November 2010, he joined Al Hokair Group as a member of the board of directors and later on served as the deputy CEO and general manager of the entertainment division, a position he occupies today beside holding other positions – including chairman of LUX Entertainment Company and also a board member of MENALAC (Middle East and North America Leisure and Attractions Council). His passion for entertainment, solid marketing background and wide business experience have enabled Al Hokair to undertake remarkable evolution in all of the group business sectors, especially entertainment. He is a member of the Advisory Board for RetailME and MRF.

Mona Ataya
Mona Ataya
CEO & Founder - Mumzworld.com

Mona Ataya, CEO & founder of Mumzworld.com, has proven to be one of the Middle East’s most prominent women entrepreneurs. Beyond leading a successful and growing SME, and inspiring her employees and communities, Ataya is on a mission to change the region, one mum at a time. She has managed to grow Mumzworld from a business plan on paper to a leading brand reaching more than 2 million mothers across the region over the past nine years. Founded in 2011, Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother, baby and child in the Middle East region. Today, Mumzworld offers over 250,000 products, an engaged community, exclusive product offerings and delivery to over 20 different countries in the fastest, most convenient and cost-effective way, at everyday low prices. Under Ataya’s leadership, Mumzworld has undergone tremendous growth and successfully established itself as the regional leader in this vertical space. Ataya is a member of the Advisory Board for RetailME and MRF.

Naim Maadad
Naim Maadad
Chief Executive & Founder - Gates Hospitality
Patrick Chalhoub
Patrick Chalhoub
CEO - Chalhoub Group

Patrick Chalhoub began his career in 1979, becoming involved in the realisation of his father’s vision to build a bridge between the east and west and be the ambassador of luxury lifestyle in the region. In 1990, he created a regional distribution platform in the Jebel Ali Free zone. From 2000 he developed the retail network encompassing 700 stores, 12.500 employees regionally and local implementation in 14 countries. Fully involved in the Group’s strategic development to guarantee its long-term success, he continues to expand the distribution, retail, marketing and communication activities, whilst being very engaged in the current digital transformation. Chalhoub has been instrumental in guiding the development of the Group’s sustainability strategy and is a board member of the UNGC. He is regularly consulted by local governments on economic development, governance social responsibilities, entrepreneurship and family business. Chalhoub is a member of the Advisory Board for RetailME and MRF.

  • Shames Al Hashemi
    Director – Member of Board
    Dual Investments

    Thank you for inviting me to be a part of MRF 2019. It was a pleasure to engage with my colleagues in the retail sector. It was a great pleasure to join the CEOs Roundtable along so many successful colleagues and discuss the ever-changing landscape of our business  

  • Naim Maadad
    Chief Executive
    Gates Hospitality

    Congratulations on an extremely successful conference. It was great to see the industry partake in such a well-organised event. I really enjoyed being part of the panel discussion session. My best wishes for the future editions to come

  • Salim Sacoor-executive board member Sacoor Brothers Group
    Salim Sacoor
    Executive Board Member
    Sacoor Brothers Group

    This is a great opportunity to be present at MRF. Your big effort and great organisation made this forum successful!

PARTNERS 2022