Retail will become stronger, channel agnostic and more agile to adapt to rapid, disruptive, changes. Stores will become inspirational spaces, morphed into lively, immersive environments. Retailers will engage with consumers differently, interacting with them at their preferred touchpoints. While businesses are being digitally-enabled, the key role of people will be at the heart of every organisation. There is a sweeping cultural change in mindset towards promoting bright start-ups in order to build an entrepreneurial community. MRF 2018 will bring together powerful speakers and engaging discussions around future proofing retail.