Middle East Retail Forum (MRF) 2023

Partners 2017



Dubai Economy

The Business Excellence Department in Dubai Economy, undertakes and promotes several key programmes and awards – including the Dubai Quality Award, Dubai Human Development Award, Dubai Service Excellence Scheme and Global Islamic Business Award and key initiatives like the Best Practices & Benchmarking Forum, DSES Bazaar, various Excellence Conferences and Workshops – all of which are aimed to promote quality, excellence and best practices in doing business. In sync with Dubai’s ‘Happiness Agenda’ approved by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, the Business Excellence Department also launched a new initiative for the private sector, called the Happiness Meter with Dubai Smart Office, a metric introduced to interactively measure the level of customer happiness. Since 1994, the Business Excellence Department has been passionately fostering the spirit of leadership, innovation and improvement in the private and government sectors across the UAE, through its various programmes.

Cityland Mall

The world’s first 1.2 million sqft nature-inspired property set to open in 2018. Located beside Global Village on Sheikh Mohammed Bin Zayed Road in Dubai, United Arab Emirates, the mall developed by Cityland Group will host international and locally-crafted retail offerings through 350+ outlets. Covering trendy home furnishing stores, electronic stores, cosmetic shops, as well as personal and banking services amongst others. A hypermarket will fill 100,000 sqft of space – the largest in Dubailand, while the latest movies will play across ten cinema screens. The mall will plate up more than 75 global dining options in the dedicated food court and other sections. The circular-shaped property, segregated into six thematic pavilions representing distinct global cultures, will provide an immersive shopping experience for an international audience. Future plans include construction of hotel properties in the mall’s vicinity and replicating the mall concept in Abu Dhabi and Al Ain. Once open, Cityland Mall will redefine family entertainment by blending superior retail experience with ecological preservation.

The Central Park is an open-air, expansive and uniquely conceptualised garden will sit at the heart of Cityland Mall as its exclusive and central attraction. The 200,000 sqft of landscaped park, reminiscent of Dubai Miracle Garden, will provide a glimpse of nature’s rich biodiversity through an array of exciting activities and green units. A 3,000 seat children’s amphitheatre, 360-degree rooftop garden, Japanese garden, ancient tree garden, mini water park, and a miniature version of Miracle Garden amongst others. A walking track is also planned in this space, contributing to the Group’s fresh perspective on building properties that cultivate overall wellness. Alfresco cafés and restaurants located at vantage points that overlook the garden’s scenic beauty. State-of-the-art engineering and rich expertise in maintaining green spaces in Dubai will make the garden a favourite family attraction across all seasons. Access to the garden will be free.





ZOOM is the leading homegrown convenience store operator in the UAE. Over the past 25 years, ZOOM stores have evolved; providing customers with excellent amenities and services across the UAE and Saudi Arabia. ZOOM stores offer a wide-range of products from local and international brands. With more than 220 outlets in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Fujairah and Umm Al Quwain, ZOOM outlets have a presence across Service Stations, Metro Stations and Commercial / Residential neighbourhoods. ZOOM has outlets in high-end destinations such as Burj Khalifa, ROVE Hotels, Sofitel Dubai Downtown and Burj Al Salam. ZOOM has been named the ‘UAE Superbrand’ for the sixth consecutive year and was recognised in 2016 for the ‘Best International Design’ by Convenience Store News.



Adapty is a leading digital commerce company. As experts in digital commerce platforms, our technology teams to design and implement omnichannel retail solutions that drive customer engagement and business growth. We specialise in B2C and B2B Enterprise eCommerce and mobile solutions. Read more on http://adapty.com

ThyCart (http://thycart.com) is Adapty’s flagship eCommerce product. An enterprise-class eCommerce solution with advanced features to help you grow. Thycart is a solution designed to you help launch your brand online directly and effortlessly.

The registry (http://thyregistry.com) is Adapty’s SaaS-based Gift Registry product. Thyregistry is a fully customisable-hosted gift registry solution built for brand retailers. ThyRegistry supports multiple registry types including Wedding, Baby and Birthday.

Al Araimi Boulevard

Al Araimi Boulevard, an exciting experience at the heart of family life, located at Al Khoudh area, 20 km from Muscat, less than 10 minutes’ drive covering Al Khoudh, Mabelah and Barka. Construction started in May 2016 on a plot of 86,000 sqm (147,200 sqm built-up and leasable area of 70,500 sqm with over 3,000 car parks) surrounded by four streets with direct access from three major roads, Sultan Qaboos road, the Equestrian intersection and Al-Salam road. The destination shopping mall will also include 220 retail shops, hypermarket, ten anchor stores, family entertainment centre, ten-screen cinema complex, a food court with 1200 seat dining hall and 20 F&B outlets and 14 restaurants with outdoor seating overlooking the landscapes garden and dancing fountain.



Ambab Introduces Retail Cloud a digital suite enabling seamless selling online and at stores. Ambab Retail Cloud (ARC) out of the box creates integrated retail transformation to offer consumer experiences like never before. ARC converts stores to mini fulfillment centers enabling realtime retail, shop in store, delivery from store, click and collect, self checkout, marketplace integration, single view of business and efficient order allocation through a unique Omnichannel Order Management System, Instore Assistance Suite, Product Information Management System and Omnichannel Distribution Solutions.

Dalma Mall

Dalma Mall is a super-regional shopping mall and one of the largest in Abu Dhabi, prominently situated on Abu Dhabi-Tariff Al Ain highway, opposite to Mohammed Bin Zayed City at the heart of Abu Dhabi’s growth corridor. Sprawling across a total built-up area of 2.75 million sqft and retail space (GLA) of 1.63 million additional sqft area, the mall houses a broad range of international and local fashion brands, entertainment and dining options.

Owned by The Developers Holding LLC, the mall boasts of more than 425 renowned retail brands. These include Carrefour, Centre point, Debenhams, H&M, Marks & Spencer, Max Retail, Gap, Matalan, Home Centre, Pottery Barn, Sharaf DG, E-max, and Fitness First, Toys R Us, Fun City and many more. An extensive collection of 50 F&B outlets, 14 screens Cinema and a large selection of entertainment options.


Datalogic is a global leader in the automatic data capture and process automation markets, specialized in the designing and production
of bar code readers, mobile computers, sensors for detection, measurement and safety, RFID vision and laser marking systems.
Datalogic solutions help to increase the efficiency and quality of processes in the Retail, Manufacturing, Transportation & Logistics and Healthcare industries, along the entire value chain.
The world’s leading players in the four reference industries use Datalogic products, certain of the attention to the customer and of the quality of the products that the Group has been offering for 45 years.
Today Datalogic Group, headquartered in Bologna (Italy), employs approximately 2,700 staff worldwide, distributed in 30 countries, with manufacturing and repair facilities in the USA, Brazil, Italy, Slovakia, Hungary and Vietnam. In 2016 Datalogic had a turnover of 576.5 million Euro and invested over 50 million Euros in Research & Development, with an asset of more than 1,200 patents in multiple jurisdictions.
Datalogic S.p.A. is listed in the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI. More information about Datalogic at www.datalogic.com.


Da Milano

Da Milano is an iconic award-winning premium leather accessories brand, uniquely positioned as a leading International player of the leather fashion accessories market.
Since its inception in 1989, the brand has been known for its exquisite craftsmanship and immaculate styling that has provided its customers a sublime and holistic shopping experience with its affable range consistently every season, year after year.
With design researched and perfected at a studio in Italy, a new array is rolled out every season by talented designers constantly researching latest trends, and handcrafting an exquisite collection of the finest quality.
The strength of the brand is its superlative quality and ability to churn a new range at regular intervals to meet seasonal aspirations of customers and serve them with aplomb in their signature style. Each collection exudes character, originality, style and is in sync with latest global fashion trends.
For the connoisseur of leather products across the globe, Da Milano is a niche destination for handcrafted leather accessories.
Today, Da Milano has over 60 exclusive boutiques across International markets in premium malls & high-street locations, including 3 at Dubai Malls & 14 Indian Airports showcasing its niche range of handbags, travel luggage, computer bags, wallets, portfolio’s, home leather products and other accessories.


Genetec develops open-architecture software, hardware and cloud-based services for the physical security and public safety industry. Its flagship product, Security Centre, unifies IP-based access control, video surveillance and automatic license plate recognition (ALPR) into one platform. A global innovator since 1997, Genetec is headquartered in Montréal, Canada, and serves enterprise and government organisations via an integrated network of resellers, certified channel partners, integrators and consultants in over 80 countries. Genetec was founded on the principle of innovation and remains at the forefront of emerging technologies that unify IP physical security systems. For more information about Genetec, visit www.genetec.com.

LP Flex

LP Flex International FZE, Dubai, is the based member of the German Maas & Roos Group. LP Flex is a specialist in the design; development and production of high-quality LED illuminated advertising signage. We provide contemporary digital signage solutions – from large format digital screens to video walls, Content management software, LED Panel Mupis, Wayfinding solutions and the like.

You don’t get a second chance to make the first impression! We at LP Flex strive to ensure that our customers make an impactful impression. We set a high value on Service and Trust, commitments that testify our growth story!

Philips Lighting

Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting products, systems and services, delivers innovations that unlock business value, providing rich user experiences that help improve lives. Serving professional and consumer markets, we lead the industry in leveraging the Internet of Things to transform homes, buildings and urban spaces. With 2016 sales of EUR 7.1 billion, we have approximately 34,000 employees in over 70 countries.


Qwikcilver is the pioneer and leader in pre-paid Gift Card Solutions in Asia. It’s Technology Product Suite deployed across the Middle East, Asia and South East Asian markets. The company’s Dubai branch focuses on its expansion into the GCC markets.

Qwikcilver has built and deployed its robust and versatile, cloud-based, multi-tenanted, enterprise – SAAS Product suite. It enables retailers and brands to launch and manage their respective Gift Card Portfolio. The Qwikcilver Platform is highly secure and can be seamlessly integrated at all levels for a truly Omni Channel brand presence. Qwikcilver offers full support for electronic and physical Gift cards, e-promotions, Loyalty programmes, Discount cards and other physical and virtual card-based programmes.

The company has established long-term partnerships with more than 150+ leading brands and retailers across the world, including Sharaf DG, Al Futtaim Group, Al Tayer Group, Cox & Kings, Lulu Group, Novo Cinemas in the GCC region.

SSI Schaefer Group

The SSI Schaefer Group is the world’s leading provider of modular warehousing and logistics solutions. It employs over 9,500 people at its group headquarters in Germany, at ten domestic and international production sites, and 70 worldwide subsidiaries.

SSI Schaefer designs, develops and manufactures systems for warehouses, industrial plants, workshops and offices. Its portfolio includes manual and automated solutions for warehousing, conveying, picking and sorting, plus technologies for waste management and recycling.

Established more than 30 years ago, SSI Schaefer has a presence in the Asia Pacific and Middle Eastern region. With 4 Regional Hubs, with Asia‘s in Singapore, Australia/New Zealand’s in Sydney, China’s in Shanghai and the Middle East/Africa’s in Dubai. It has a total of 19 sales offices and two manufacturing plants spanning over 16 countries. The products manufactured to adhere to strict international industry standards such as the FEM 10.02.02, EN15512, AS 4084 and ISO 9001, with original German production technology.


Wanzl stands for dynamism, reliability and progress. With our Shop Solutions, Retail Systems, Logistics + Industry, Airport + Security Solutions and Hotel Service business divisions, we have
been world number one for decades.

Responsibility to customers, employees, the environment and society has been the core philosophy
of the company since its foundation in 1947 and inseparably connected to our corporate identity.

Partnership for us means working dependably side by side with our customers around the world on everything from the individual product to planning and service and even turnkey system solutions for international rollouts.

Wanzl solutions are always synonymous with exceptional quality, attractive aesthetics and distinctive design combined with optimum ergonomics. Innovation is our business. To ensure joint success, we offer a comprehensive product range and individual customisation as well as creative and competent consultancy.


Headquartered in Dubai since 2000, the commercial hub of the Middle East, Xpandretail powered by Sàvant is enabling organisations to develop new insights into evolving their businesses into becoming more efficient and successful through data analytics. Being the leading business intelligence and analytics solution provider for retail businesses including malls, banks, tourist attractions and government facilities – Xpandretail powered by Sàvant is the pioneer in focusing entirely on optimising the consumer experience. With 500+ relationships and footprints in 40 countries globally who have adopted Xpand-Analytics software and retail expertise, have established a clearer vision of the consumer journey to increase same-store sales, customer experience management and eliminate unnecessary overhead costs.


The Woolmark Company


Boston Consulting Group



Rli Mena Connect


Global Innovation Awards



Crowe Horwath