Middle East Retail Forum (MRF) 2023

Susan Ayton is the Founder and Managing Director of Ayton Global Research Ltd and inventor and owner of Ayton System Software, which has been successfully trading for over 25 years. She has designed and ran consumer studies for over 400 international clients including; contract manufacturers such as PZ Cussons and Acheson & Acheson, large high street chains such as A.S. Watson, Tesco, Walgreen Boots Alliance and The Body Shop, as well as global brands such as Skinny Tan, Oriflame, Liz Earle and Temple Spa.

Susan has been nominated three times for the Who’s Who of Britain’s Business Elite and has won the Mendip Family Business and International Business Awards. Ayton System Software won a British Government Research and Development Grant because of its ability to provide an homogenous global research platform in real-time and in any language. Susan has a life of developing her business model hand-in-hand with some of the largest global cosmetics and toiletries corporations all across the world.