Middle East Retail Forum (MRF) 2023

Shivjeet Kullar is known as the brand guru in India. He has spent over 25 years in advertising. He began his career with agencies like Lintas and Contract. At the age of 29, he became a creative director and went on to win over 100 national and international awards, including One Show, New York Festival, Creativity International and JWT – All World Gold. Till recently he was a mentor to the ad agency that he founded – K-Factor which itself has won awards at Delhi Ad Club, Bombay Ad Club and Creativity New York. In 2011 the world-renowned Campaign magazine did a survey and ranked him as one of the 10 most high-profile creative people in India, and the only creative person in Delhi to be named on the list. Kullar has now moved to the internet domain and launched a website called adytude.com. One of the world’s largest research sites, Adytude conducts over 900,000 reviews yearly.