Middle East Retail Forum (MRF) 2023

Shamim Kassibawi is a publicist turned serial entrepreneur and appreneur. She has over a decade worth of public relation skills and has led successful media campaigns for various industries including healthcare, FMCG, aviation, lifestyle and many more. Kassibawi identified a gap within her community where parents and children, especially expats, had very little or no access to playgroups and most importantly, no opportunities for socialising – an important contributor to a child’s positive development in their early years. Applying her communication experience and intertwining it with the imminent rise of the digicultural age, Kassibawi founded Play:Date in a bid to promote social activities for children, create a safe space for parents to connect with others to discuss trending subjects on children and develop a platform that offers discounts on popular brands and services with a conscious understanding of how expensive parenting can be. A Business and Marketing graduate from the Auckland University of Technology, Kassibawi currently manages a team of PR and digital experts, along with overlooking and liaising talent management for brands including Coca-Cola, Unilever and P&G.