Middle East Retail Forum (MRF) 2023

Said G. Daher is CEO of AZADEA Group Holding. AZADEA Group was established in 1978 and today is spread over 15 markets and manages more than 50 brands across clothing, accessories, food, multimedia, home furnishings and sports goods. Daher has played an integral part in the development of AZADEA; he was appointed as director of operations in 1995, chief financial officer in 2000, chief operating officer in 2005, and then CEO in 2008. He has also gained retail experience through working at Saks Fifth Avenue as a marketing analyst in the early 1990s. Currently, he is spearheading the Group’s strategy of regional expansion and retail business diversification through acquiring new franchises as well as entering new markets. Daher is a founding member and sits on AZADEA Foundation Board; he also serves as a board member of Bader Young Entrepreneurs Program. He is a member of the Advisory Board for RetailME and MRF.