Middle East Retail Forum (MRF) 2023

Raed Hafez, the new CEO of elGrocer brings over 25 years of experience in managing large-scale technology developments and leading large commercial operations. Hafez’s experience in scaling up start-ups, especially as an investor, has been proven over the few last years and will be critical in elGrocer’s growth ambitions in the coming years. He will be leading the company’s regional expansion as well as contributing to the evolution of elGrocer into a tech-driven company, continuing to lead its digital transformation for the retail sector.