Middle East Retail Forum (MRF) 2023

Patrick Chalhoub began his career in 1979, fulfilling his father’s vision to build a bridge between the east and west and be the ambassador of luxury lifestyle in the region. In 1990, he created a regional distribution platform in the Jebel Ali Free zone with Fendi, L’Oréal, Dior Parfums and Puig. As the director of Christofle and Bernardaud, Chalhoub was involved in the strategic planning for the restructuring and redeployment of these brands. From 2000 he developed the retail network of the Chalhoub Group from a few stores to over 600 stores with a workforce which increased from a few hundred to over 12,000 in the region and with local implementation in 14 countries. Chalhoub continues to expand the Group’s distribution, retail business, marketing and communication activities and is eager to strengthen the Group’s support services. Chalhoub is also very engaged in the Group’s digital transformation. He has also been instrumental in guiding the development of a sustainability strategy for the Chalhoub Group, and is a board member of the UN Global Compact.