With over 15 years of working experience, Neelam Keswani started her career with UAE’s popular ‘Buy One Get One Free’ concept, The ENTERTAINER. After a successful stint of five years, she moved on to Gulf Technical, working on coupon loyalty programmes. Keswani then joined Cobone.com as its founding member and strategically grew the brand as one of the leading online coupon sites in the region. Keswani’s most recent stint was her role with ALshop.com where she grew the business up to 400%. Currently, combining her love for makeup and business acumen, Keswani runs her own online beauty and fashion store, Glamazle.com.