Middle East Retail Forum (MRF) 2023

Nawal El Masri is the founder and storyteller of exhale, a mindful and conscious driven e-commerce brand that seeks to change perspectives through storytelling, art, visual journeys and clothing. El Masri believes that through exhale she can bring awareness for mental wellness and break stigmas in order for the society to use the tools they have at hand to heal themselves. Artists from around the world, storytellers, writers, painters, illustrators and poets come together to tell stories with exhale. The brand also teams up with educational awareness events such as The Global Teacher Prize to target and bring awareness to the millennials. El Masri has partnered with UNHCR to further initiate and activate the process of supporting and healing. She is a speaker at the American University of Sharjah advocating mental health, alongside forming a lecture collaboration at DIDI Institute in d3 for fashion students about mindful designing.