Mona Ataya, CEO & founder of Mumzworld.com, has proven to be one of the Middle East’s most prominent women entrepreneurs. Beyond leading a successful and growing SME, and inspiring her employees and communities, Ataya is on a mission to change the region, one mum at a time. She has managed to grow Mumzworld from a business plan on paper to a leading brand reaching more than 2 million mothers across the region over the past nine years. Founded in 2011, Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother, baby and child in the Middle East region. Today, Mumzworld offers over 250,000 products, an engaged community, exclusive product offerings and delivery to over 20 different countries in the fastest, most convenient and cost-effective way, at everyday low prices. Under Ataya’s leadership, Mumzworld has undergone tremendous growth and successfully established itself as the regional leader in this vertical space. Ataya is a member of the Advisory Board for RetailME and MRF.