Middle East Retail Forum (MRF) 2023

MRF 2024

Mohamed Attia is the CEO of SALA Entertainment (Salman Al Hokair Leisure & Attractions Entertainment), which is a subsidiary of the Salman Al Hokair Group in Saudi Arabia. In his current role, Attia oversees a huge expansion of SALA Entertainment’s business within the Kingdom of Saudi Arabia. He is an accomplished and productivity-oriented leader with 18+ years’ track record in organisational development management and planning across prestigious companies in the leisure sector, always bringing challenges to a win-win solution. Attia has exceptional leadership acumen with a well-developed ability to direct cross-functional team operations, deliver expert coaching and co-coordinate decision-making with executive management. He is a strong leader with a customer-focused and operational mind-set with rigorous financial management skills to maximise revenue, profitability and shareholder value. As a leader, Attia strongly believes in the power of teamwork. He holds a Master’s degree in Business Administration.