Middle East Retail Forum (MRF) 2023

In August 2018, Harvard-alumni Milat Sayra Berirmen was announced as Reem Mall Abu Dhabi’s Digital Innovation Director in line with the developer’s ambition to turn the $1.2 billion mega mall into the world’s first fully digitally enabled mall – unequivocally reinventing the shopping centre experience for both retailer and customer. Berirmen has previously worked for some of the world’s leading business conglomerates such as Godiva, Ulker, Unilever and Northstar Innovation. He will be responsible for developing business strategies, assessing and analysing relevant digital technology providers, developing comprehensive ecosystems pertinent to the application of digital technologies and supervising the overall execution of the strategy of Reem Mall.