Middle East Retail Forum (MRF) 2023

Megha Kapoor is head of performance marketing at AYM Commerce. She is a data and performance-driven marketing executive with over 12 years of success in developing highly successful, award-winning marketing programmes and advertising campaigns. Before joining AYM in May 2017, Kapoor built her career at some of the region’s biggest online lifestyle apps and transportation networks, The Entertainer & Careem, where she played an instrumental part in building and executing marketing strategies to reach customers throughout their journey on the platforms and outside ecosystems. At AYM Commerce, Kapoor’s major focus is leading marketing efforts for partner Danube Online. She, alongside AYM’s innovative marketing team, have been instrumental in establishing Danube Online’s position as the region’s leading e-commerce grocery platform. Kapoor has Bachelor of Commerce from Delhi Collage of Arts and Commerce and an MBA from the International Management Institute, New Delhi, India.