Malik Shehab is the Co-founder and CEO of the beauty and lifestyle e-commerce platform Golden Scent. A Saudi national, Shehab brings a track record of entrepreneurial successes and financial management to his role. He is a financial expert who has worked in Germany. He also has experience in project management and deal-making in regional markets. Shehab believes in the power of start-ups in contributing to national economies and addressing the needs of the market. Golden Scent, for instance, is specifically designed to bring a range of fragrances and beauty products to the GCC market. Shehab’s network of connections, long-term business relationships and ability to harness investment for innovative ideas make him ideally suited to his entrepreneurial role. He firmly believes that success comes from innovating rapidly, discipline and being brave enough to follow through with promising ideas. He holds a Science in Finance & Accounting degree from the Johann Wolfgang Goethe-Universität in Frankfurt.