Middle East Retail Forum (MRF) 2023

MRF 2024

Kristine Lasam is a go-getter and passionate digital and strategy executive with over 15 years’ experience in advising and operating businesses in MENA. She demonstrates experience in a full range of transformational digital business operations aimed at traction and growth. Lasam has looked after a formidable list of global household brands like PepsiCo, Procter & Gamble, COTY USA, Bombardier as well as helped launched rising start-ups. With several successful case studies published in her belt, she is a sought-after voice in the digital, media and technology space and has regularly provided mentorship in the UAE circles like to In5, GITEX, SBWC and UAE Innovation Week, among others. In her capacity as Head of Branding and Integrated Marketing in the Middle East for Accenture Interactive, her mandate and passion are anchored on marrying the right and the left brain, delivering powerful strategies for brand and communications engagement, creating compelling content that converts, ideas that can scale and impact that flexes the needle.