Middle East Retail Forum (MRF) 2023

Ian Alexander Hunter is a highly experienced international general manager with a first-class track record obtained across three continents. He uses deep customer insights and understanding to establish a differentiated brand position. Hunter’s extensive experience across many disciplines – marketing, commercial, supply chain as well as managing director – allows him to take a 360-degree viewpoint to any business problem and allows him to create a solution that is pragmatic allowing successful implementation. His brand building skills span from start-ups in the Far East, Thailand and Japan, where he brought the Boots brand to a new consumer to reinvigorate the iconic brand from the UK back to its pharmacy roots. He also instigated and pioneered the relaunch of British beauty brand No7 overseeing the full marketing mix through to the implementation across 1,300 stores. Hunter’s easy-going style allows others to feel relaxed with him, thereby creating a coaching and empowering environment. He has performed in diverse environments – from the challenging business environment of profit warnings and breakdown of JVs to social, political and leadership challenges of leading a business during military coup.