Utilising creativity, innovation and passion, Heer Lalwani has successfully carried out and executed various marketing campaigns in the region. In her current role with Al Ghurair Retail, she is responsible for managing a team of three and oversees all marketing operations for brands such as Springfield and The Face Shop – including devising and implementation of strategies. Lalwani’s versatility and knowledge in the field give her a unique edge to be able to devise catchy and innovative campaigns for brands.