Middle East Retail Forum (MRF) 2023

MRF 2024

Emirati entrepreneur Heba Al Fazari is a visionary and founder of Coveti. A former diplomat, the first Emirati offshore engineer in 2002 and author of “Politics of fashion: The Global Sourcing Hacks Every Fashion Designers Need,” she has worked and lived in more than 10 countries. Armed with a Georgetown Global MBA and Foreign Relation, Al Fazari is an advisor in global sourcing and non-market strategies. With strong knowledge in factories relocation for best market access, Al Fazari uses many innovative strategies to expand her business across different territories. With Coveti, she has set out on a journey to support the new wave of emerging brands that would otherwise remain undiscovered and unheard. Al Fazari is now on a mission to create a global revolutionary data-driven platform to unite best-emerging brands with millions of people across the globe who are looking for their next unique treasure find.