Middle East Retail Forum (MRF) 2023

MRF 2024

Bookends is the first digital platform in the UAE for buying and selling pre-loved books. Bookends is a UAE-based start-up founded by mompreneurs Grace Karim and Somia Anwar. Karim is a mother of two enthusiastic readers Omar and Adam. While Anwar is also a mother of two avid readers Zoha and Abdullah. While their kids were growing older, they struggled to keep refreshing their book collections at affordable prices. Kids would outgrow the books quickly and always ready to buy new ones. This is where the idea of Bookends came into being. Today Bookends.ae offers a wide variety of books at affordable prices. Readers can buy books and sell their pre-loved books on Bookends.ae.