Feras Almaddah has over 20 years of experience serving multinational brands. He has worked with several global agencies such as Publicis across various engagements in the MENA region. Some of the clients and brands he worked with include Unilever, Samsung Electronics, Procter & Gamble, Mercedes-Benz, MMW and Mitsubishi Motors. Almaddah is the founder of Headlines PR and Events that has carried out several campaigns and events in Europe and the Middle East for companies such as Sesame Street and the Saudi Arabian government’s 2030 initiative. He is also the co-founder & chief marketing officer for Saudi Arabia-based home-grown brand Zmakan.