Middle East Retail Forum (MRF) 2023

Charbel Lahoud is the Head of Digital Scouting for luxury retailer Chalhoub Group. Lahoud has worked for more than eight years in a global management consulting firm, across industries supporting companies – crafting and implementing their digital transformation plan. He joined Chalhoub Group four years ago and incubated the e-commerce activities for the group. Lahoud is currently in charge of building strategic partnerships in the digital ecosystem and leading the efforts towards building the ‘store of the future’.