Middle East Retail Forum (MRF) 2023

Cameron Mitchell has worked in the entertainment industry for 25 years, initially in various regional operational roles across Australia, specialising in the setup and opening of new complexes and cinema concepts across the country. He joined Majid Al Futtaim in January 2007, and as CEO oversees the existing entertainment businesses, coupled with the company’s aggressive expansion across the MENA region, which has seen VOX Cinemas become one of the region’s largest, and favourite cinema entertainment providers. Mitchell additionally oversees Majid Al Futtaim’s Leisure and Entertainment businesses, which includes 30 Magic Planet family entertainment centres and Majid Al Futtaim’s Ski business including the iconic Ski Dubai located in Mall of the Emirates and Mall of Egypt’s Ski Egypt, with Ski Saudi and Ski Oman under development. In addition to these attractions, Majid Al Futtaim also operates a number of other innovative leisure attractions, including VR experience centre Dreamscape in Mall of the Emirates, along with several other integrated entertainment centres.