Middle East Retail Forum (MRF) 2023

Armin Jamula is the co-founder & CEO (or SheEO) of ItsHerWay, a platform that supports and empowers passionate and creative business driven women in the region. the platform’s mission is to enable and accelerate financial independence of women who have a passion and want to make profits from it. ItsHerWay not only supports them through the community built together but also through actual commerce driven channels where they can sell their products, services and skill. It is a social enterprise formed by women for women to excel and become more independent and confident human beings. Jamula and her business partner Alita Rodrigues believe that the more women they can empower, the more they contribute towards breaking the gender barriers to create a better world one step at a time. Through ItsHerWay’s commerce channels – including ItsHerStore.com and ItsHerSkill.com –a sustained income is ensured to the #shepreneurs through sale and scale of the individual microbusinesses.