Middle East Retail Forum (MRF) 2023

Amit Yadav is the head of marketing for home-grown luxury home furnishings brand 2XL Furniture & Home Décor with nine exclusive showrooms across Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain. He joined the company in 2016 and is responsible for strategic brand management and strong market positioning of 2XL Furniture & Home while leading the enterprise-wide integrated brand and media strategy. In addition, he overseas customer research and market analytics to create conceptual branding and marketing campaigns across the various distribution channels. With an outstanding all-round experience of nearly 12 years, and a diploma in Digital Marketing from the prestigious Indian Institute of Management – Calcutta, Yadav represents the successful leadership model at 2XL and has been playing an instrumental role in supporting the luxury brand’s vision and long-term growth and expansion. Yadav began his career at the Reliance Trends Ltd in 2007 and progressively worked his way up gaining valuable experience with diverse and leading companies such as BinHendi Enterprises, Pure Gold Jewellers and Lifestyle & BeautyBay – Landmark Group.