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Middle East Retail Forum (MRF)

Oscars
of Retail

MENA'S MOST COVETED AWARDS FOR EXCELLENCE IN

RETAIL INNOVATION
AND PIONEERING INITIATIVES

Eligibility: The nominations in this category will demonstrate how the retail brand campaign has met the demands of consistent messaging across different media channels. The honour will recognize marketing or advertising campaigns undertaken by retailers employing a highly creative and innovative approach across multiple channels that have resulted in commercial success.

Awardees Over the Years

2026

Homes r Us
Nayomi
Nando's UAE
ACO
Babyshop

2025

LC Waikiki
Babyshop
CROCS
Ajmal Perfumes
Costa Coffee

2024

Centrepoint
Skechers
Tim Hortons

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Eligibility: This category will recognize a new retail concept, store or organisation that has made its mark in the region in the last 5 years. Key considerations include brand visibility, customer affinity, expansion and growth, innovation in concept, and experiential offerings.

Awardees Over the Years

2026

Diab Mart
Jawhara Jewellery

2025

Disney Store
The Little Things

2024

Al Jaber Optical

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Eligibility: This category will recognize retailers that are redefining rules of customer experience and engagement, leading the process of the evolving purpose of the store, and are offering extraordinary shopping journeys that are leaving both customers as well as the rest of the ecosystem awestruck. Some other key considerations would include implementation of innovations and emerging tech in-store, store design, convergence of content and commerce, and other brand activations.

Awardees Over the Years

2026

Jamie's Italian

2025

Homecentre
Scentitude by OBS

2024

Grandiose


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Eligibility: This category is open to a retailer who has implemented futuristic initiatives to increase customer loyalty and satisfaction. Focus will be both on the use technology as well as personnel-led services to enhance customer experience, either online, in-store or both. The entries will demonstrate how this initiative has made the shopping experience more convenient, rewarding, and inspiring. The jury will be looking for evidence of how the shopping experience was improved due to the customer-retention initiative, as well as the level of innovation that makes the initiative stand out.

Awardees Over the Years

2026

Grand Stores

2025

Jetour UAE

2024

Aura
Joyalukkas

 

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Eligibility: This category celebrates an exceptional journey and approach put forward by retailers who want to woo customers with value. The category is analysed through the product range, brand proposition, price tag, USP, convenience for the customer, and going that extra mile to offer value to the customer from store to online and much more.

Awardees Over the Years

2026

LC WAIKIKI
Jetour UAE

2025

Lulu Retail Holding

2024

Brands For less
Panda Retail

 

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Eligibility: Retailers demonstrating examples of excellence on a wide range of ‘conscious’ matters can nominate for their outstanding achievements. Nominees will be judged on ‘going beyond regulatory compliances’ – from ethical sourcing and product safety to environmental initiatives as well as workforce care, community support projects and regeneration.

Awardees Over the Years

2026

Costa Coffee UAE
Xpressions

2025

Apparel Group

2024

Apparel Group
West zone Supermarkets

 

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Eligibility: This category will recognize outstanding new store design concepts across all retail formats, operating in the region. Open to all retail sectors and store sizes that have opened in the last 12 months. Successful entries will demonstrate how the store design is delivering an interesting and exciting shopping journey for the customer and enhancing the retail brand experience.

Awardees Over the Years

2026

Plethora Perfume Lounges
Art of Guitar
MAX Fashion

2025

Threads ME
Al Jaber Optical
Les 100 Clies

2024

Threads
Faces
Costa Coffee
Sharjah CO-OP Society
The Little Things

 

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Eligibility: This award recognises retailers that have successfully transformed their business through innovation and technology. It honours those who have reimagined their business model, leadership, and culture, while integrating in-store tech—online, offline, or both—such as self-checkouts, kiosks, or virtual fitting rooms. Entries must show how these efforts have positively impacted the business and customer experience.

Awardees Over the Years

2026

Threads

2025

ADNOC

2024

ADNOC

 

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Eligibility: This category celebrates retailers who are exploring exciting new technologies like the Metaverse, NFTs, AI, AR/VR, or XR. Whether in physical stores or online, if you’ve taken steps to introduce innovative, tech-driven experiences that enhance retail in the MENA region, will get recognised for this category.

Awardees Over the Years

2026

Danube Home

2025

ASICS

2024

Xpressions

 

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Eligibility: Nominations under this category will demonstrate a solution implemented by a retailer that has actioned omnichannel strategies in the holistic sense of the term. A solution that helped the retailer to execute a truly omnichannel approach, in terms of seamless customer experience, easy deployment of back-end systems across all operations and the ability to gather and analyse data from all areas of the business will be considered by the jury.

Awardees Over the Years

2026

MMI
FNP
Centrepoint

2025

Grandiose Supermarkets
Centrepoint

2024

Sharaf DG

 

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Eligibility: This honour will recognise an E-Commerce retailer who has been able to enhance multiple retail channels by integrating digital technology and information, and will celebrate an online retailer who has been able to successful reproduce human, personalised experiences normally offered by in-store shopping -Online.

Awardees Over the Years

2026

The Little Things
Styli

2025

MMI
xpressions

2024

Mumzworld
Aster Pharmacy
Splash

 

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Eligibility: This Category recognizes retailers who have successfully broadened their market presence. Eligible nominees should demonstrate significant growth through new store openings, geographic expansion, or their strategy of entering new market segments, showcasing innovative strategies and impactful execution in their expansion efforts.

Awardees Over the Years

2026

Sharjah Co-op
ASICS

2025

Majid Al Futtaim - Lifestyle
Firehouse Subs

2024

Spinneys
MAX Fashion

 

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Eligibility: This category will recognize an outstanding homegrown or international restaurant/chain in MENA that has shown remarkable success in not only profitable expansion of its operations and winning customer confidence but also by developing strategies to stay relevant in the future. Successful entries would have taken new initiatives to transform operations in an impactful manner that has drawn the attention of customers and the industry alike.

Awardees Over the Years

2025

Cold Stone Creamery

2024

Nando's UAE

 

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Eligibility: This category will recognize an outstanding homegrown or international retail chain in MENA dealing in food and grocery that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.

Awardees Over the Years

2025

ZOOM

2024

Spinneys
ZOOM

 

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Eligibility: This honour will recognize an outstanding homegrown or international retail chain in MENA dealing in home & housewares that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence. *Winner of this category will directly qualify for GIA awards.

Awardees Over the Years

2026

Linen Obsession

2025

Danube Home

2024

Crate & Barrel

 

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Eligibility: This honour will recognize an outstanding homegrown leisure, entertainment & Cinema operating in MENA, which has shown remarkable success in the expansion of its popularity, number of outlets, increasing profitability, building loyalty, attracting more customers by means of attractive campaigns and promotions and winning customer confidence by undertaking strict health and safety measures.

Awardees Over the Years

2026

Glitch

2025

Ground Control

2024

Snow City

 

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Eligibility: This category will recognize an outstanding homegrown or international retail chain in in MENA dealing in fashion and accessories that has successfully worked on fashion merchandise and pushed customers to shop contemporary fashion more frequently. The chain would have also shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.

Awardees Over the Years

2026

Mihyar
Splash
Paul and Shark

2025

Mihyar
Splash
Tensplace

2024

Nayomi

 

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Eligibility: This category will recognize an outstanding home-grown or international retail chain in MENA dealing in children’s wear that has shown remarkable success through profitable expansion of its retail operations and has been able to win customer loyalty through diverse product offering and unique services.

Awardees Over the Years

2026

Momstore

2025

Momstore
Nayomi Dream

2024

Babyshop

 

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Eligibility: This category will recognize an outstanding homegrown or international retail chain in MENA dealing in footwear & accessories that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.

Awardees Over the Years

2026

Shoemart

2025

ACO

2024

Dune London

 

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Eligibility: This category will recognize an outstanding homegrown or international retail chain in MENA retailing beauty & personal care products and wellness products, that have shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.

Awardees Over the Years

2026

Ajmal Dubai

2025

Rituals

2024

Rituals

 

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Eligibility: This category will recognize an outstanding homegrown or international chain in MENA offering pharmacy and healthcare services and has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.

Awardees Over the Years

2026

Aster Pharmacy

2025

GMG (Supercare, Arabella Pharmacy & Good Health)

2024

Al Nahdi

 

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Eligibility: This category honours retailers who originated within the digital retail ecosystem with digital-first ethos, but have eventually expanded into the Brick & Mortar ecosystem and have successfully expanded offline, blending digital innovation with in-store experiences. Eligible nominees should demonstrate their digital-first strength alongside omnichannel capabilities, how they are working to juxtapose online and offline customer interactions with ease, enhancing overall retail engagement.

Awardees Over the Years

2025

Linen Obsession

2024

Linen Obsession

 

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PRESENTING THE OSCARS OF RETAIL

MENA’S MOST COVETED AWARDS FOR EXCELLENCE IN RETAIL INNOVATION AND PIONEERING INITIATIVES

2027 Nominations Opening Soon

September 5, 2024

Submission deadline for #OscarsOfRetail extended until September 5, 2024. Nominate Now
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