MENA'S MOST COVETED AWARDS FOR EXCELLENCE IN
RETAIL INNOVATION
AND PIONEERING INITIATIVES


Eligibility: The nominations in this category will demonstrate how the retail brand campaign has met the demands of consistent messaging across different media channels. The honour will recognize marketing or advertising campaigns undertaken by retailers employing a highly creative and innovative approach across multiple channels that have resulted in commercial success.
Eligibility: This category will recognize a new retail concept, store or organisation that has made its mark in the region in the last 5 years. Key considerations include brand visibility, customer affinity, expansion and growth, innovation in concept, and experiential offerings.
Awardees Over the Years
2026
Diab MartJawhara Jewellery2025
Disney StoreThe Little Things2024
Al Jaber Optical
Eligibility: This category will recognize retailers that are redefining rules of customer experience and engagement, leading the process of the evolving purpose of the store, and are offering extraordinary shopping journeys that are leaving both customers as well as the rest of the ecosystem awestruck. Some other key considerations would include implementation of innovations and emerging tech in-store, store design, convergence of content and commerce, and other brand activations.
Awardees Over the Years
2026
Jamie's Italian2025
HomecentreScentitude by OBS2024
Grandiose
Eligibility: This category is open to a retailer who has implemented futuristic initiatives to increase customer loyalty and satisfaction. Focus will be both on the use technology as well as personnel-led services to enhance customer experience, either online, in-store or both. The entries will demonstrate how this initiative has made the shopping experience more convenient, rewarding, and inspiring. The jury will be looking for evidence of how the shopping experience was improved due to the customer-retention initiative, as well as the level of innovation that makes the initiative stand out.
Awardees Over the Years
2026
Grand Stores2025
Jetour UAE2024
AuraJoyalukkas
Eligibility: This category celebrates an exceptional journey and approach put forward by retailers who want to woo customers with value. The category is analysed through the product range, brand proposition, price tag, USP, convenience for the customer, and going that extra mile to offer value to the customer from store to online and much more.
Awardees Over the Years
2026
LC WAIKIKIJetour UAE2025
Lulu Retail Holding2024
Brands For lessPanda Retail
Eligibility: Retailers demonstrating examples of excellence on a wide range of ‘conscious’ matters can nominate for their outstanding achievements. Nominees will be judged on ‘going beyond regulatory compliances’ – from ethical sourcing and product safety to environmental initiatives as well as workforce care, community support projects and regeneration.
Awardees Over the Years
2026
Costa Coffee UAEXpressions2025
Apparel Group2024
Apparel GroupWest zone Supermarkets
Eligibility: This category will recognize outstanding new store design concepts across all retail formats, operating in the region. Open to all retail sectors and store sizes that have opened in the last 12 months. Successful entries will demonstrate how the store design is delivering an interesting and exciting shopping journey for the customer and enhancing the retail brand experience.
Awardees Over the Years
2026
Plethora Perfume LoungesArt of GuitarMAX Fashion2025
Threads MEAl Jaber OpticalLes 100 Clies2024
ThreadsFacesCosta CoffeeSharjah CO-OP SocietyThe Little Things
Eligibility: This award recognises retailers that have successfully transformed their business through innovation and technology. It honours those who have reimagined their business model, leadership, and culture, while integrating in-store tech—online, offline, or both—such as self-checkouts, kiosks, or virtual fitting rooms. Entries must show how these efforts have positively impacted the business and customer experience.
Awardees Over the Years
2026
Threads2025
ADNOC2024
ADNOC
Eligibility: This category celebrates retailers who are exploring exciting new technologies like the Metaverse, NFTs, AI, AR/VR, or XR. Whether in physical stores or online, if you’ve taken steps to introduce innovative, tech-driven experiences that enhance retail in the MENA region, will get recognised for this category.
Awardees Over the Years
2026
Danube Home2025
ASICS2024
Xpressions
Eligibility: Nominations under this category will demonstrate a solution implemented by a retailer that has actioned omnichannel strategies in the holistic sense of the term. A solution that helped the retailer to execute a truly omnichannel approach, in terms of seamless customer experience, easy deployment of back-end systems across all operations and the ability to gather and analyse data from all areas of the business will be considered by the jury.
Awardees Over the Years
2026
MMIFNPCentrepoint2025
Grandiose SupermarketsCentrepoint2024
Sharaf DG
Eligibility: This honour will recognise an E-Commerce retailer who has been able to enhance multiple retail channels by integrating digital technology and information, and will celebrate an online retailer who has been able to successful reproduce human, personalised experiences normally offered by in-store shopping -Online.
Awardees Over the Years
2026
The Little ThingsStyli2025
MMIxpressions2024
MumzworldAster PharmacySplash
Eligibility: This Category recognizes retailers who have successfully broadened their market presence. Eligible nominees should demonstrate significant growth through new store openings, geographic expansion, or their strategy of entering new market segments, showcasing innovative strategies and impactful execution in their expansion efforts.
Awardees Over the Years
2026
Sharjah Co-opASICS2025
Majid Al Futtaim - LifestyleFirehouse Subs2024
SpinneysMAX Fashion
Eligibility: This category will recognize an outstanding homegrown or international restaurant/chain in MENA that has shown remarkable success in not only profitable expansion of its operations and winning customer confidence but also by developing strategies to stay relevant in the future. Successful entries would have taken new initiatives to transform operations in an impactful manner that has drawn the attention of customers and the industry alike.
Awardees Over the Years
2025
Cold Stone Creamery2024
Nando's UAE
Eligibility: This category will recognize an outstanding homegrown or international retail chain in MENA dealing in food and grocery that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Awardees Over the Years
2025
ZOOM2024
SpinneysZOOM
Eligibility: This honour will recognize an outstanding homegrown or international retail chain in MENA dealing in home & housewares that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence. *Winner of this category will directly qualify for GIA awards.
Awardees Over the Years
2026
Linen Obsession2025
Danube Home2024
Crate & Barrel
Eligibility: This honour will recognize an outstanding homegrown leisure, entertainment & Cinema operating in MENA, which has shown remarkable success in the expansion of its popularity, number of outlets, increasing profitability, building loyalty, attracting more customers by means of attractive campaigns and promotions and winning customer confidence by undertaking strict health and safety measures.
Awardees Over the Years
2026
Glitch2025
Ground Control2024
Snow City
Eligibility: This category will recognize an outstanding homegrown or international retail chain in in MENA dealing in fashion and accessories that has successfully worked on fashion merchandise and pushed customers to shop contemporary fashion more frequently. The chain would have also shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Awardees Over the Years
2026
MihyarSplashPaul and Shark2025
MihyarSplashTensplace2024
Nayomi
Eligibility: This category will recognize an outstanding home-grown or international retail chain in MENA dealing in children’s wear that has shown remarkable success through profitable expansion of its retail operations and has been able to win customer loyalty through diverse product offering and unique services.
Awardees Over the Years
2026
Momstore2025
MomstoreNayomi Dream2024
Babyshop
Eligibility: This category will recognize an outstanding homegrown or international retail chain in MENA dealing in footwear & accessories that has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Awardees Over the Years
2026
Shoemart2025
ACO2024
Dune London
Eligibility: This category will recognize an outstanding homegrown or international retail chain in MENA retailing beauty & personal care products and wellness products, that have shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Awardees Over the Years
2026
Ajmal Dubai2025
Rituals2024
Rituals
Eligibility: This category will recognize an outstanding homegrown or international chain in MENA offering pharmacy and healthcare services and has shown remarkable success in the profitable expansion of its retail operations and winning customer confidence.
Awardees Over the Years
2026
Aster Pharmacy2025
GMG (Supercare, Arabella Pharmacy & Good Health)2024
Al Nahdi
Eligibility: This category honours retailers who originated within the digital retail ecosystem with digital-first ethos, but have eventually expanded into the Brick & Mortar ecosystem and have successfully expanded offline, blending digital innovation with in-store experiences. Eligible nominees should demonstrate their digital-first strength alongside omnichannel capabilities, how they are working to juxtapose online and offline customer interactions with ease, enhancing overall retail engagement.
Awardees Over the Years
2025
Linen Obsession2024
Linen Obsession
Online
Guru Kirupa
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